Having optimized content is the foundation for a Search Engine friendly website and Content Professional wants to help you out. Unbeknown to most is the way search engines work and how they dissect the content you provide to them. So as website owners not only do we have to create compelling content for our visitors but we also have to cater inner website characteristics so that the search engines can easily find our data. The key to this is content optimization.
A Brief Discussion on how Search Engines Work
Today’s top search engines index hundreds of millions of pages and respond to tens of millions of queries per day. Before a search engine can tell you where a file or document is, it must be found. To find the information in the hundreds of millions of webpages that exist, a search engine employs special software robots, called spiders, to build lists of the words found on web sites. This process is called web crawling.
The significance of web crawling as it relates to content optimization is that the spiders look at the words within your webpage and where they are found. The search engine spiders look through the HTML code, or skeleton, of your website for this information, and determine its relevancy to the initial search query. Content Professional optimizes your content for this web crawling process so that the Search Engines find you for the most popular terms related to your business.
How Do we Optimize Your Websites Content?
To achieve high search engine rankings, a significant part of our focus is writing for robotic consumption. We analyze your websites HTML code to make it search friendly yet relevant to what your goals are. The components of your website we address include:
• Title Tags
• H1, H2, & H3 Headings
• Meta Descriptions
• Image Descriptions
The search engines have indexing limits and hindrances that we address and optimize including:
• Amount of characters in the Title Tag
• Amount of characters in Meta Descriptions
• Use and placement of Keywords in the Title Tag
• Use and placement of Keywords in the H1, H2, & H3 Headings
• Keyword stuffing
• Duplicate Title Tags
• Duplicate Meta Descriptions