Keyword Research with Free Software
Finding effective software for any application can often be a timely and costly endeavor. There has long been a stigma that free software is far inferior to expensive software purchased on the internet.
Using free keyword research software is a plausible choice for keyword researching and there are many different choices and types of programs to choose from. Some software is free, for only a trial period, and then begins directly charging thereafter. Others are completely free and available from well-known companies such as Google.
Keyword research tools work like search engines; a word or phrase can be entered into a search box and after clicking, a list of keywords are displayed, revealing how often the word or phrase is searched over a given span of time. Google AdWords’ keyword research tool lists results for both local and global searches monthly. This tool also rates how competitive the topic the word falls in could be. Website seobook.com, offers a similar keyword research tool that combines the results from several major keyword research programs. The SEO Book Keyword Suggestion Tool displays the results from Google AdWords, as well as limited results from some paid keyword research programs such as WordTracker.
A different type of free keyword research tool can only be accessed using Mozilla Firefox as it is not compatible with Internet Explorer; PPCWebSpy is an add-on tool for Mozilla Firefox. It can be downloaded and used for free. Similar to other free keyword research tools, PPCWebSpy displays results from several sources.
Some programs offer free trials for short periods of time, giving the user time to decide if the program meets their specific requirements and also enables the user to obtain results before they have paid for the product. SENuke offers a free trial period of 14-days before monthly fees are assessed, and WordTracker offers a 7-day trial period. These programs offer more options than the standard free keyword research tools available; however, they are only free for a short period of time.
Google AdWords’ keyword research tool, The SEO Book Keyword Suggestion Tool, Wordtracker, The PPCWebSpy add-on for Mozilla Firefox, and SENuke are all exceptional keyword research tools that provide the Internet marketer with results enabling them to improve their products. Although different in design and structure, these tools are all very effective and are a great addition to any work involving keyword research. The above mentioned tools are all among the higher rated keyword search tools available for free on the Internet. With a company such as Google backing the tool, Google AdWords’ keyword research tool is tough to beat. Providing real-time accurate data on keywords and their popularity, AdWords’ tool is both easy to use and dependable.
There are a few things to remember when choosing a free keyword research tool;
- Never give out personal information in order to use or download a program for free (usually your name and email will suffice)
- Never give out credit card information before you decide to purchase a program
- Always verify that the company is legitimate before you trust them with your work
Remembering these tips will save hassle and stress and ensure a reputable tool is used.
Search Engine Optimization Etiquette – Keyword Stuffing
Search engine optimization is defined by Wikipedia as “the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results.” Making a website more visible to its target audience is crucial to success and business owners put high value on a highly visible website.
Keyword stuffing is a technique used to overload a web page with keywords. Web designers do this so that search engines will perceive the page as being relevant in a web search because the more times keywords appear on a web page the more relevant the page will appear. This allows web designers to get an edge on honest businesses. As a search engine optimization technique, keyword stuffing is considered to be unethical and search engines may even ban a website that is caught keyword stuffing.
There are several different methods of keyword stuffing. One such method is to simply insert repeating keywords within the keyword tag so that the keywords are not seen by the user but are scanned by the search engine. A simpler method is to insert the keyword over and over again on the web page and simply blend it into the background, making it invisible to the user unless they highlight the text. Known as invisible keyword stuffing, this method is one of the most utilized methods on web pages today. Placing the keyword text behind an image so it is not visible is another method that is widely used by web designers. Most keyword stuffing techniques are easily detected by major search engines today, making it extremely difficult to get away with.
In order to ensure keyword stuffing is not utilized, web designers should use keywords in regards to SEO. The keywords should be properly used and relevant in the content. While it is alright to optimize traffic to a web page using keywords as much as possible in the text, keywords should only be placed in provided areas of HTML. The last thing a web designer wants is for their web page to be banned from a major search engine like Google or Bing. While SEO can greatly improve a web page’s chances of being found by potential customers, it should never be abused or dishonestly represented. SEOs choose not to utilize keyword stuffing because it is unethical. While there are several different techniques available to an SEO, all techniques used are effective and ethical.
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