A valid HTML code is crucial to your web site's search engine optimization campaign. The validity of the HTML code is something often overlooked by webmasters, even though it is a pinnacle aspect of website promotion.
Most Web pages are written in HTML. It is the building-block and the predominant markup language for Web pages. HTML is structured much like a language. With its own vocabulary, syntax, and even grammar, HTML has a specific standard it must adhere to in order to be valid. If this standard is not reached the code can be considered invalid HTML code.
Like any language, HTML constantly changes, making it more complicated to master. It has become increasingly harder to not make mistakes as HTML has become a relatively complex language.
One of the reasons the HTML code is so important is that search engines have to read it in order to find relevant content to the search. If there are errors in your HTML code, search engines might not be able to find the content on the page.
Additionally, search engine spiders obey HTML standards and if your website is not compliant to them they cannot index your website. If the spiders must cease in the indexing of the website, all data collected to that point will be lost.
Although most major search engines can work through some minor errors in HTML code, something as simple as a bracket missing can result in the website not being listed in a search engine, making attention to detail vital.
A good suggestion is to complete the HTML code for your website and then have it verified online. There are several sites that do this for free and guarantee their work to be accurate and true. Having the capability to verify the HTML code before your website is submitted to a search engine will ensure the website is indexed properly.
Valid HTML code makes it easier for search engine spiders to index your site. Making sure that all mistakes in your HTML code are corrected will give you a better chance of being found on a search engine and bring more people to your website, enhancing your business.