1. Subject Matter- content on your website or other online marketing medium has to be interesting. For example, you are in the home appliances industry and want to produce some content about it. Home appliances in and of themselves aren’t very exciting but can incite interest if you can get creative with the topics. How about: Saving money; or Futuristic Home Technology; or Lowest Prices and Best Performance. These are articles that you can see are useful for searchers. Make it interesting to your market so they cheer for you. If you can’t picture your title inciting excitement chances are that it won’t.
2. Timeliness- all subject matter has a certain time frame for demand for information about that topic. Key is to hit the demand as it goes from stable to highly popular. Too late means you will be competing with all masses. We all have seen how trends online come and go quicker than we can blink. Position yourself ahead of the curve and you will be the pioneer on the subject matter, a reference source, and as a result people will link to you for info on the subject.
3. Quality of Writing- in a recent study on blog-readers, quality writing was cited as the number one most important factor in blog readership, return rate, and longevity. People choose which blogs to read, factored its quality, and assessed credibility all by the quality of writing that is given in the blog. Other web based content should follow suit as well as incorporate the following:
a. Writing- quality of writing research study states quality is the most important aspect. Be informative; ask, “what would they want to know?”
c. Amount of research and effort put into the content- people like to be educated when making decisions that cost money. This is your chance to go beyond just saying “we are the best” and teaching them why.
4. Audience- to really reach your audience, you need to empathize with them and cater to their emotions. People buy on emotions. So to do this you must truly understand what their desires are and connect with them to answer their concerns about what they care about right now. The most influential sites speak to the reader in such a way that the user must keep reading to feel informed. Write so that they can identify with your brand and inspire them to your call to action. This requires some research but is fundamental in having receptive content and a strong following.